5 Current Marketing Trends That are Witnessing Huge Growth
As a business owner, you need to have a clear idea of the marketing landscape. The marketing industry is currently moving at a breakneck pace.
During the lockdown, the marketing sector has shown a lot of potential in the digital world.
However, as economies slowly reopened — and more people exited their living space — several businesses experienced a drop in virtual interaction and internet traffic that they had previously relied on.
Even if you're an experienced marketer, keeping up with these changes can be quite hard. However, staying ahead of the curve in this rapidly evolving marketing industry — and maintaining a sense of relevancy with your customers — is critical.
Therefore, in this blog let's have a thorough discussion about the upcoming trends in the current marketing landscape.
1. Influencer Marketing:-
In the last few years, influencer marketing evolved from a novel concept to a widely used marketing strategy. Influencers can be referred to as the experts of their respective platforms or the field or issue they like to discuss with their fans. However, the most important part that really matters is that they already have acquired an engaged community that looks forward to their content.
Once you collaborate with them, it's quite easy to reach these communities to promote your products and increase brand awareness by many folds.
Even if you don't have the budget to hire celebrities, you always go for micro-influencers to promote your services. They can also give you some promising results.
2. Video Marketing:-
We all know that long-form clips can provide consumers with a lot of details and insights about your products and services, but currently, marketers have noticed that short-form videos are becoming much more effective.
Short-form videos not only require fewer resources to produce, but they also fit nicely with the fast-paced attention spans of the current generation. This is also the reason why platforms like Instagram or Tiktok have gained this much traction in a very short period of time.
3. Permanent Social Media Posts:-
You might have heard of the concept of ephemeral content, which only stays for a day after being published. So, the visitors can't view them after 24 hours, unless they have personally saved them.
Previously, these types of content were used a lot to create a sense of emergence, but currently, the idea of permanent social media posts has replaced this approach. You can put a lot of creativity into your social media posts, which can be viewed again and again by your customers.
If you're looking to improve your bottom line and generate a decent return on investment, ephemeral may not be a great option. However, a mix of ephemeral as well as permanent posts can be the ideal way to go.
This will help your marketers to create a sense of urgency along with a long-term impact on improving your brand awareness.
4. Virtual Marketing Strategies:-
With the new advancements in the field of the metaverse, we might see more hybrid marketing tactics that will allow the customers to participate in both virtual and real-time workshops and meetings.
Despite the fact that virtual event expenses can be quite a sum, marketers will not abandon this sector anytime soon. As numerous surveys have already shown, any related to virtual space has already piqued the interest of this current generation.
5. SEO Marketing:-
In any industry, SEO plays a big role in the organic growth of businesses. Currently, every brand is striving to make a strong digital presence, as nowadays you can find most of the traffic online. For that, the first thing you need to do is to make your content easy to find through various SEO-friendly practices.
As the demand for SEO tactics is growing, so do the prospects for search optimization. This year has already seen a lot of improvement in the search engine programs, and with the immense number of competitors, it has become that much more difficult to secure those top spots in the search engine results.
Brands are now hiring specialized SEO experts to assist them with anything from keyword research to media optimization, to gain some traction on their website. But, if you can get those top rankings, it can give you a great ROI and significantly improve the bottom line of your business.
The present marketing landscape has seen a lot of advancements, and marketers are always coming up with something new to make their customers intrigued by their products. If you're new to this field, then make sure to apply a few tactics mentioned above. We are sure you will see some promising results in no time!
Author- Adesh Chaurasia
A superior and highly experienced entrepreneur in the field of business for quite a long time now. Also, a philanthropist, author and public speaker who believes in working towards the overall well being and betterment of the society as a whole.